1847 Cedar Hollow Dr
Call first
Worth the drive
- Owner-occupied — 12 years at address
- Strong match to your ideal customer
- Recent hail & wind activity nearby
- Verified, reachable address
- Recent buying signals detected
For roofing, solar, generator, pool & home-service pros
Stop driving to bad estimates.
The best contractors qualify before they quote. CallFirst helps you identify which homeowners deserve your time — before the first call, site visit, or estimate.
Two addresses. Two very different afternoons.
Two leads, opposite sides of town. Only one is worth the drive.
920 Crestview Ln
Call last
Skip this one
- Rental — owner can't authorize work
- Weak match to your ideal customer
- Owner lives out of state
- Lower likelihood of moving forward
Which estimate would you rather spend your afternoon on?
Built from public records, property data, weather history, and neighborhood intelligence. We don't sell leads — we help you prioritize the ones you already have.
Sources: NOAA · SPC · USPS · U.S. Census Bureau · Property Records.
Before CallFirst, every lead looked the same. After reviewing the report, it became much easier to decide which homeowners deserved our attention first.
Every report built on data you can verify
Verified public & property data · USPS address validation · U.S. Census data · Wind & hail history · Human-reviewed reports · Leads never sold or shared
Whether your leads are brand new or have been sitting for months — we find the ones worth calling.
New Leads
- Estimate requests
- Ad responses
- Form fills
- Social media inquiries
- Website contact forms
Existing Leads
- Old CRM contacts
- Past customers
- Unconverted estimates
- Cold inquiries
- Trade show badge scans and business cards
Any list. Any age. Any format. We handle the rest.
Built for how contractors actually work
You don't have to wait until the end of the month. Send us yesterday's leads. We verify, enrich, and score them overnight.
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Monday, 5pm
You send yesterday's leads
A spreadsheet with names and addresses is all we need. Ten leads or ten thousand. No CRM integration, no fields to fill out.
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Overnight
We verify, enrich, and score
We read your website to learn your ideal customer, then check every lead against verified data:
- USPS address validation
- County & property records
- U.S. Census data
- Wind & hail history
- Human-reviewed before it's sent
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Tuesday, 8am
Your team knows who to call first
Every lead scored 1–5 with plain-English reasoning.
No new software. No month-long project. It fits the way your shop already runs.
We're already investing in lead generation. CallFirst helped us get more value from the leads we were already paying for. The process was much easier than I expected. We sent our leads over and had a scored report back the next business day.
Industries We Serve
Your competitors are already calling the right leads first. Are you?
Roofing · Solar Installation · Generator Companies · Swimming Pool & Spa · Outdoor & Landscape Lighting · Pest Control · Landscaping & Lawn Care · Outdoor Kitchen & Grill · HVAC (Heating & Cooling) · Home Remodeling · Irrigation Systems · Painting · Hardscape & Fencing · Home Security · Water Treatment & Air Quality · Real Estate Agents & Investors
See what your report would look like
Every list comes back ranked, scored, and explained — with verified property data, neighborhood intelligence, and plain-English reasoning for every lead.
Six layers of intelligence. One ranked report.
Every lead is cross-referenced against your buyer profile, government data, and real estate records — then ranked from Hot to Cold with the reasoning behind every score.
Your Perfect Customer, Defined.
We read your website to define exactly who buys from you — what you sell, who you serve, the kind of homeowner and neighborhood you're built for. No forms to fill out. No setup required.
USPS Address Verification
Every address is validated through USPS-certified data. Residential vs commercial flagged instantly, and bad addresses removed before scoring begins — so your team doesn't burn time on leads that don't physically exist.
Property-Level Intelligence
Estimated home value, year built, square footage, bed/bath count, and pool status — pulled from real estate records for every specific address. Not zip code averages. Real numbers for real properties, so you know which leads can actually afford what you sell.
US Census Bureau Data
Median household income, owner-occupancy rates, and neighborhood signals by zip code — verified government data. Tells you whether your leads live in neighborhoods that match your typical customer, before you spend a Saturday driving to find out.
NOAA Storm History
Hail, wind, and severe weather event history pulled from federal NOAA records — by county, by date, by severity. Built for roofers, generator dealers, solar installers, and anyone whose phone rings after a storm. Know which addresses sit in the highest-impact zones before you start your route.
Hot, Warm, or Cold. Scored 1 to 5.
Every lead gets a 1-5 score with plain-English reasoning behind it. No black box, no proprietary mystery — just a clear ranking of who to call first, who to deprioritize, and exactly why.
Your list belongs to you. Period.
We score the leads you upload, email back the report, and that's it. Your contact data is never sold, shared, or resold to anyone. No competitor of yours ever sees a name, an address, or a phone number from your list. We're a scoring service, not a lead reseller.
What does it cost?
Most home service companies spend $2,000–$8,000 a month on Google Ads, Facebook Ads, lead-gen services, and trade publications to generate leads. Then their sales team calls those leads in random order — and 80% of them never close.
CallFirst fixes the order. For a fraction of what you already spend on lead generation, we tell you which 20% will actually close.
One additional roof, generator installation, or solar project pays for CallFirst many times over.
Lead Intelligence Assessment
$999
Find the homeowners most likely to become customers.
- Property Intelligence
- Storm Intelligence
- Neighborhood Intelligence
- Hot / Warm / Cold Scoring
- Prioritized Call List
- Up to 1,000 Leads
Most Popular
Revenue Recovery Assessment
$2,999
Turn dormant leads into new revenue opportunities.
- Everything in Lead Intelligence Assessment
- Up to 5,000 Leads
- Advanced Opportunity Segmentation
- Sales Prioritization Report
- Executive Summary
Enterprise
Custom Pricing
For dealer networks, franchises, and large databases.
Contact our team for custom pricing tailored to your network.
Contact UsHave a smaller list? Contact us at shane@callfirstapp.com for a one-time quote.
Stop buying more leads. Start closing the ones you already have.
Every estimate cost time and money. Anything that helps us spend more time with the right homeowners is worth looking at. The report made it easy to identify which leads fit our customer profile before our sales team invested time following up.
Still have questions? Let's talk first.
Shane Holley
Founder, CallFirst
As a business owner myself, I know every dollar you spend on marketing and every hour your team spends chasing leads matters.
That's why I built CallFirst.
Before you send me anything, I'd rather spend a few minutes learning about your business than trying to sell you something you don't need. If I believe CallFirst can help, I'll show you how. If I don't, I'll tell you that too.
- Over 30 years in marketing and lead generation
- Every report reviewed by me personally
- Most reports back the next business morning
shane@callfirstapp.com (407) 374-9840
Every company is different. I'd rather spend 15 minutes answering your questions than have you wonder if CallFirst is right for your business. — Shane