Frequently Asked Questions
Do you sell leads?
No — never. CallFirst is a scoring service, not a lead broker. Your list is used only to produce your report. We never sell, share, rent, or resell your contacts, and no one outside CallFirst ever sees them.
What happens to my uploaded list?
We use it for one thing: to check it and tier it, then send you the report. Your uploaded file is deleted as soon as your report is generated. See How We Handle Your Leads for the full timeline.
Will you contact my leads?
No. We never call, email, or market to the people on your list. The only thing we send is your report — to you.
How long does it take to get my report back?
Most customers receive their scored leads the next business morning. Send us yesterday's leads, we verify and score them overnight, and your team knows who to call first the next morning — no month-long project, no waiting on a batch.
How long is my report available?
Your report stays available for you to re-download for 7 days after it's generated, then it's automatically deleted.
Can I ask you to delete my data sooner?
Yes. Email privacy@callfirstapp.com and we'll remove your data on request.
Why couldn't I just do this myself?
You could check a handful of addresses by hand — but not your whole list, and not fast enough to act on. CallFirst cross-references multiple verified data sources — USPS address validation, county and property records, U.S. Census data, and wind & hail history — across your entire list at once, checks each lead against the customer you describe, and tiers them Hot, Warm, or Cold by a fixed rule, each with a plain-English reason. A person reviews every report before it reaches you. That combination — many sources, cross-referenced at scale, then human-reviewed — is what a manual process or a generic chatbot can't reliably reproduce.
What data do you use?
Verified public and property data: USPS address validation, county and property records, U.S. Census Bureau data, and wind & hail history where relevant — matched against your ideal-customer profile.
What if some data is unavailable?
A lead is only marked Hot when everything you asked for is verified on record. If a criterion can't be checked — say ownership isn't on record — the lead stays Warm and the reason says what was missing; it's never counted against the lead as a miss. If no property record comes back for an address at all, the lead is marked Not scored and the Lookup Status column says why.
How do I know why a lead got its tier?
Every lead comes with a plain-English reason for its tier — which of your criteria it missed, what wasn't on record, or how often storms were reported nearby. Tiers come from a fixed rule, so the same list always gets the same tiers. No black box.
What kind of companies is CallFirst best for?
Home-service businesses that already have a list of leads and want to prioritize them — roofing, solar, generator, pool & spa, and other trades where a site visit or estimate costs real time. If you're driving to quotes, CallFirst helps you call the right homeowners first.
Still have a question?
Reach me directly — Shane — at shane@callfirstapp.com or (407) 374-9840. For data-deletion requests, email privacy@callfirstapp.com.